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Sven Masterson - Author, Mentor, and Coach

Hey, I’m Sven Masterson—husband, father, mentor, and coach to men who refuse to stay stuck. I work with men who are tired of frustration, conflict, and self-doubt—men who are ready to break free from patterns that keep them small and step into a life of strength, clarity, and purpose. For years, I’ve helped men navigate the toughest personal and relationship challenges—not with gimmicks or quick-fix tactics, but by guiding them to unravel emotional struggles, reclaim their power, and lead their lives with confidence. Through my writing, private community, and one-on-one mentoring, I challenge men to rise—to stop waiting, stop blaming, and start leading themselves and their relationships with unshakable presence. If you’re done with feeling stuck and you’re ready to become the man your life, marriage, and mission need you to be, let’s get to work.

Featured Post

This one hidden habit defines our marriages, our homes, and our culture

Hey Reader, Take a look at this image. It’s simple, but it carries a truth that’s been echoing through my own life and in the lives of the men I walk with every day. Most of us are reactive.We see conflict, pressure, or disappointment… and we show up the same way we always have.We recycle old patterns, old words, old defensiveness.We think we’re responding to the moment, but really, we’re just replaying the past. And if we’re honest, it isn’t just us.Our marriages, our families, even our...

Hey Reader, Have you ever heard that it takes around 10,000 hours to master something?I bet you have. Most men get that, at least once they’ve spent time around someone who has put that kind of time into their craft. If we want to excel in our careers, we often need to work hard for decades. If we want a strong body, we train, sweat, recover, and repeat. If we want to get good at golf, hunting, or shooting, we put in the reps, the rounds, the casts, and the time at the range or river. We make...

Hey Reader, I’ve been working on this for a while now, but it’s finally ready:The audiobook bundle for The Unchained Husband. The Unchained Husband Bundle: Audiobook + E-Book + Reader's Guide The Unchained Husband is a bold, no-fluff guide for men stuck in emotional gridlock. If you're tired of walking on... Read more Get it now! This has been months in the making —reading, recording, editing, and even reliving some of the hardest and most meaningful parts of my own journey. Many of you asked...

This is how good men quietly disappear

Hey Reader, A lot of men who read this are exhausted. Some are coasting, others are numb. Many are collecting insights and hoping one finally makes a dent. Experience tells me that a good bit of them feel like they’re doing everything right, but still stuck with a life that doesn’t feel like their own. If that’s where you are, I get it. I spent a long time there too, living in flat-out hopelessness. I couldn’t imagine things changing, and I had more than a little anxiety that I might die...

“I’m Unhappy With the Sex in My Marriage"

Hey Reader, I wrote a new blog post that I'd love to share with you. “I’m Unhappy With the Sex in My Marriage” — How to Stop Waiting, Take Back Your Power, and Become the Man She Can’t Ignore Published on July 29, 2025 If you’ve ever found yourself Googling “sexless marriage help” or “why am I unhappy with my wife” at 2 a.m., you’re not alone. Brother, that sentence you keep repeating — “I’m unhappy with the sex in my marriage” — isn’t one problem, it’s three: happiness, sex, and marriage......

Why I Suck At Cocktail Conversation

Hey Reader, I actually love meeting new people.I’m curious. I listen well. I ask good questions.And most of the time, I can hold my own in just about any conversation. But there's one moment at every gathering that often makes me pause. It’s when someone leans in and casually asks,“So… what do you do?” Now, I can answer that question.And I do answer it.But often, I can’t help but wonder what it’s like for the person asking, someone who is probably expecting a clean, polite reply like:...

Hey Reader, If you’ve been doing the work—calming your reactivity, leading yourself, tending the emotional fire in your home—but still find your wife cold, guarded, or withdrawn… You’re not alone. This might be one of the most discouraging places a man can land. It’s where you start to wonder: “What’s the point?”“Do I have to be perfect to be loved?”“Will anything ever change?” I just wrote something for men like you.Not to give you a 5-step formula.Not to tell you to try harder.But to help...

Hey Reader, I want to share something with you that’s been decades in the making. For most of my life, I carried a deep ache—a hunger I couldn’t name but also couldn’t escape. It showed up in childhood crushes, romantic fantasies, emotional intensity, and a constant low-level sense that something… or someone… was missing. It took me years to realize the ache wasn’t about a woman.Not about the one I married.Not the ones I admired.Not even the ones I secretly fantasized about in my lowest...

Hey Reader, I’ve been hearing from women for years—quietly, consistently—asking for something that didn’t exist yet. Some are women doing the emotional heavy lifting in a relationship where their partner still doesn’t “get it.”Others are women whose partners are trying—maybe even working with me—but they’re still uncertain, cautious, or just carrying a lot on their own. What they’ve all shared in common is this: They’re tired of feeling like the only one doing the work.They want to stay...

Hey Reader, For years, Craig believed what most of us have been taught: If I work harder, provide more, and push through… eventually, she’ll see how much I love her. So he bulldozed his way through life—building a house, growing a business, staying busy, doing everything right. But underneath the effort was a silent desperation. He was exhausted. Resentful. Alone. And no matter how much he did, it never seemed to be enough. His wife felt it. His kids felt it. He felt it. And when everything...