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It's been a while since I've written, and I hope things are going well for you during my long absence from email. The thing is... I loathe daily emails and SPAM, and want to reserve getting in touch for the times I feel it's important to share. It's been something on my social media feeds that has caught my attention, not just because it's about men, but because of the thousands of comments in reply, which let me know it's a topic that has struck a nerve with the populace. Maybe you've seen it too — it's the mention of "mankeeping" floating around places like Facebook, LinkedIn, and... well, I'm too old and curmudgeonly to use other social media. 😬 As I understand it, the term Mankeeping came from Stanford researchers who coined it; VICE ran with it, the NYT picked it up, and it generated a good bit of conversation, some of it quite spirited. The gist is that it describes the emotional labor women take on when the man in their lives has no one else to turn to. I know this to be real for countless women. I've heard it for as long as I can remember, and it's very common for women to reach out, often at the end of their rope and struggling between being completely over it, but also not liking the coldness toward their fella that is coming with that new emancipation. They're tired. I mean... really tired of this. Exhaustion level. I get why they are, and I think it's a pretty reasonable way to feel. But something has happened in the public square as the term went viral. It got a bit narrowed, and for many, "mankeeping" has become a pejorative shorthand for "men behaving badly." And I kept noticing that the telescope rarely gets turned around to look at what's underneath the man these women are carrying. Naturally, as I sit with those men nearly every day, I have a pretty good bead on their insides and the stuff they're battling, and I think one of the best ways to address the issue is not to add another dehumanizing label to them, but to understand them. And that's why I wrote the article linked below. It doesn't dismiss what women are experiencing, or focus on defending these behaviors in men. In this article, I'm hoping to shine some light on what's actually happening on both sides of this, and what a real way through looks like — not just for women carrying the weight, but for men who were never given the tools to carry their own. Read the full article → — Sven |
Hey, I’m Sven Masterson—husband, father, mentor, and coach to men who refuse to stay stuck. I work with men who are tired of frustration, conflict, and self-doubt—men who are ready to break free from patterns that keep them small and step into a life of strength, clarity, and purpose. For years, I’ve helped men navigate the toughest personal and relationship challenges—not with gimmicks or quick-fix tactics, but by guiding them to unravel emotional struggles, reclaim their power, and lead their lives with confidence. Through my writing, private community, and one-on-one mentoring, I challenge men to rise—to stop waiting, stop blaming, and start leading themselves and their relationships with unshakable presence. If you’re done with feeling stuck and you’re ready to become the man your life, marriage, and mission need you to be, let’s get to work.
Hey Reader, The Othello Error I was today years old when I learned there was actually a name for something I have watched quietly destroy trust, safety, and connection in marriages for a long time. I've really come to admire the insights of Dr. Yael Schonbrun of Brown University. I recently saw her mention something called the Othello Error — a term originally coined by psychologist Paul Ekman, drawn from Shakespeare. Othello becomes convinced his wife Desdemona has been unfaithful, and as he...
Hey Reader, I find myself having the same conversation with men and women over and over again, and it usually sounds something like this: "I've done the work. I've stayed grounded. I haven't collapsed or reacted or made it about me. But I'm exhausted, and I don't know where the line is between being a compassionate partner and slowly erasing myself. I don't want to walk away from someone just because things are hard. But I also can't keep doing this indefinitely. So at what point does staying...
Hey Reader, Last night I stood in foaming ankle-deep water in my laundry room, watching a washing machine I had just "fixed" empty itself onto the floor in what felt like a very personal statement from the universe. I'd spent the day working on the same family vehicle that had been out of commission since September. This was after finally replacing the dishwasher, which had undergone six rounds of parts replacement before giving up the ghost. And then the washing machine — which I had...