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Sven Masterson - Author, Mentor, and Coach

New Blog Post: Wicked Game: Why Men Keep Playing a Losing Battle with Love

Published about 1 month ago • 2 min read

Hey Reader,

Ever found yourself chasing a woman’s love like your life depended on it?

Or maybe you’ve been on the other side—watching her pull away, feeling resentful, wondering why she doesn’t love you like she used to?

I know that feeling. I lived it.

I thought if I could just love her better, be good enough, or find the right woman, I’d finally feel whole. I’d finally stop feeling that gnawing ache inside.

But here’s what I didn’t see:

She was never the answer—only the mirror.

And when she started pulling away, I made up stories in my head:

  • She must have avoidant attachment issues.
  • She must have deep childhood wounds.
  • She must be emotionally broken.

I never saw my own role in driving her away.

Because here’s the truth: A woman can’t be the home for a man who hasn’t built one inside himself.

If you’ve been in this cycle—chasing, clinging, blaming, resenting, repeating—you need to read this:

👉 Wicked Game: Why Men Keep Playing a Losing Battle with Love​

This might be the wake-up call you need to stop playing a game that’s rigged against you.

And if you know a man who can’t move on, who jumps from woman to woman, who clings too tightly or resents too deeply—send this to him.

It might just save him years of wasted time.

Read it now →https://svenmasterson.com/3266/wicked-game-why-men-keep-playing-a-losing-battle-with-love/​

Stay solid,

Sven

​Wicked Game: Why Men Keep Playing a Losing Battle with Love​

Published on March 3, 2025

"The world was on fire, and no one could save me but you…”

Chris Isaak’s Wicked Game isn’t just a song—it’s a mirror reflecting the deep ache of the wounded masculine heart. The desperate longing. The belief that she is the answer, that she holds the key to salvation. I spent years chasing that illusion, convinced that the right woman could fill the void inside me. But the truth? She was never the source—only a reflection.

This is the journey men must take: out of emotional childhood, through the wilderness of uncertainty, into the solid ground of mature, grounded masculinity. Most men avoid it, choosing instead to repeat the cycle—cling, chase, resent, withdraw. And when she pulls away? He assumes she’s broken, avoidant, or incapable of love. But the real reason she’s distant? She’s exhausted by his need for her to be his emotional home.

If you’re tired of playing the wicked game, this is your call to step into something real.

The post Wicked Game: Why Men Keep Playing a Losing Battle with Love appeared first on Sven Masterson - Mentor for Men.

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Sven Masterson - Author, Mentor, and Coach

I show men how to become unstuck, unshakable, and unstoppable.

Hey, I’m Sven Masterson—husband, father, mentor, and coach to men who refuse to stay stuck. I work with men who are tired of frustration, conflict, and self-doubt—men who are ready to break free from patterns that keep them small and step into a life of strength, clarity, and purpose. For years, I’ve helped men navigate the toughest personal and relationship challenges—not with gimmicks or quick-fix tactics, but by guiding them to unravel emotional struggles, reclaim their power, and lead their lives with confidence. Through my writing, private community, and one-on-one mentoring, I challenge men to rise—to stop waiting, stop blaming, and start leading themselves and their relationships with unshakable presence. If you’re done with feeling stuck and you’re ready to become the man your life, marriage, and mission need you to be, let’s get to work.

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